Digital marketing is the newest and most compelling needs for businesses now-a-days. But finding the right Digital Marketing Agency to partner with can be very difficult. Hundreds of such agencies are mushrooming around the globe and most of whom promise deep insights and expertise into your digital marketing needs. However, most of them are beginners themselves. In such a scenario it’s easy to get wired into a deal which produces little or no value for your business.
As a business owner you’re pressed for time and its imperative for your business to partner with a digital marketing agency that not only understands your business needs as well as you do but also has an expertise in leveraging different digital marketing mediums to attract your ideal customers. Finding such an agency is easier if you know the right questions to ask.
NEXwhaT brings you the TOP 5 Questions you should be asking if you want to find the right Digital Marketing Agency for your business :
1) What are my marketing needs?
The first step is to introspect and get your expectations right. Ask yourself, what do I aim to achieve with my digital marketing efforts? Is it a new website design, an AdWords campaign, SEO or social media marketing?
An internal assessment of these aspects helps outline your specific requirements. Once you know your digital marketing goals you can begin to match them with specific services offered by digital marketing agencies.
2) What is my budget?
Let’s be clear, there is no set price for hiring a digital marketing agency. A good digital marketer will understand your needs and offer the services they can within a reasonable budget. So, when assessing the charges proposed by a digital marketing agency, look for the best value that fits your budget offered rather than the best price.
A digital marketing agency willing to work for cheap may not offer quality services. Look at this as an investment and analyze what you’re getting in return for your hard earned money.
3) Will I get full transparency?
Make sure that you get full transparency when dealing with a digital marketing agency. Check out their website, see if they have an address, a phone number and a client list. If you feel like the agency seems to be hiding some details from you, they probably are. Ask the right questions to ensure you get the promised expertise and experience that you’re hiring them for.
4) Who are your other clients?
Just looking at a digital marketing agency’s client list is never enough. Demand client references, most credible agencies would be happy to connect you with a satisfied client who can vouch for their services.
Another important aspect of asking this question is to understand if the digital marketing agency in question has experience with businesses in your domain. Choose to go with an agency which has an understanding about the kind of business you do and the industry you operate in.
5) What is the agency’s own digital marketing acumen?
One question that businesses fail to ask is that what does the digital marketing agency do to create its own online presence? Do they have a good website? How high does this agency’s website appear in search results? Does the digital marketing agency have presence on the social media? Take a look at the Facebook page of the digital marketing agency – is it well maintained? Do they have enough likes and followers?
Understanding their own SEO and digital marketing acumen will go a long way in judging the credibility of a digital marketing agency you hope to partner with.
Out of the box thinking and a will to innovate are two of the most important traits you must look for in a digital marketing agency. In the long run, it’s easy to blame unsuccessful campaigns on a failed partnership but it may cost your business a significant investment and man hours. Hence, asking these five questions may be a good place to start when assessing a digital marketing agency to partner with.
NEXwhaT Consulting is a digital marketing agency and strategic consultant. With a diverse portfolio of services like corporate branding, logo designing, website & app development and digital marketing – NEXwhaT is a one stop solution for all your branding and marketing needs. As a team of new age digital marketers we work to help your business develop brands, build market presence and enhance digital presence for accelerated growth. We offer extensive services in product and market research, branding, marketing, digitization, training and image consulting.
If you’re a new age business looking to partner with a digital marketing agency that can truly understand your needs and customer profiles – get in touch with us today!